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Are you sure if you are investing effectively in strategies and actions that really bring the planned and expected return? Certainly, you already know that the reader always has an intention to do a search and the ideal is that you can find in your publications, those doubts that you have resolved.

In this way, in addition to giving credibility to the reader with incredible content, we also attract and provide confidence to the search mechanisms.

To ensure that you do not forget what needs to be done to optimise your search engine publications, here is an SEO-friendly content checklist by Word-O-Wings for you to produce the perfect content. In this, we will address the following topics:

• Proper use of the keywords on your page
• The perfect content for search engines
• Attracting audience

Are you curious? Then continue reading this checklist and learn to potentiate your strategies and facilitate the understanding of search engines with some SEO techniques for website content writing.

Proper Use of the Keywords on Your Page

In addition to using them naturally throughout the text and at specific points, it is essential that you use SEO-friendly keywords in the first paragraph, also, if possible, in one or two intertitles and in the last section of the text. This will help increase the chances of attracting your audience.

Friendly URL

In no case, the URL must contain icons and numbers that are not configured, as in the example below:

For its used to be assertive, it must be friendly to the search engines and your reader. Therefore, the URL needs to have no more than 5 words and also present the keyword.

Variations of the Keyword

To avoid excessive use of the keyword or arouse the suspicion of search engines, it is customary to include in the text some variations thereof, in order to increase the relevance of the page for the LSI (Latent Semantic Indexing).

Title of the Page or Title Tag

Some factors influence the effectiveness of the title of your page and that they work according to the SEO-friendly content. Among these, we can say:

• Have about 55 characters
• Use the keyword
• Keyword positioned on the left side
• Common and recommended format of the title: Title of the publication – Name of the blog.
• Have the H1 label f

Meta Description

Although this item does not directly influence the analysis of search engines, the meta description helps to give the reader confidence and thereby increase the rate of clicks.

The meta description appears when users do a search and display a brief summary of what will be found in the content of a page.

For the meta description to be adequate for SEO-friendly content, follow the following instructions:

• It must not have more than 156 characters or it will be cut.
• It needs to be concise and attractive for the reader.
• It must contain the keyword in a natural and intuitive way.

Alt Text in the Images

Remember that search engines are still not able to read images. In this way, to facilitate the reading work of your blog for them, insert in all the photos a small description in which the word key appears, not a maximum of 8 words.

Besides that, this resource will be quite useful in case your blog or site does not load correctly or the user cannot see the image. From this description, the user will understand what is being represented in it.

The Perfect Content for Search Engines

 

Apart from the proper use of keywords, other important aspects of your blog, to keep in mind, is the realisation of the perfect and relevant content for search engines and your people. Today, ensuring a positive user experience should be one of your biggest concerns for web content writing.

We recommend you to check your list:

The Loading Speed

Did you know that if your page does not load in more or less 4 seconds, 75% of visitors leave it? Worrying, right? To prevent that from happening, follow these tips:

• Optimise the size of visual media such as videos and images
• Avoid installing many plug-ins
• Use only templates with clean codes
• Save the images in PNG preferably.

Check the impact of the use of widgets and other elements in the operation of the page and delete them if you see that they are contributing to poor performance.

When Sharing

If a person likes the content that he has just read, he probably has the will to share it in his social networks, that is, a hooked and committed reader, improve your SEO results.

To facilitate this issue, make the buttons available to share on social networks for website content writing. Usually these buttons tend to be positioned below the title of the entry. However, it is possible to perform tests to ensure that the site is adequate.

Linking is Ideal

Make use of hyperlinks throughout your text to:

• Check an appointment, data or searches
• Keep the reader for longer in your blog
• Leave more vibrant and interactive content
• Improve the ranking of the page.

When used strategically and planned, you can improve the number of accesses to a blog or improve the fluency of the reader’s navigation. If a page is not active, for example, you can customise it so that whenever it is entered, it will automatically direct others that are fully operational. In the case of broken links, some tools verify the existence of this type of problems. Adapt and make the alterations when you perceive that one of the links is not working.

In addition to that, keep in mind that:

• Internal links increase the reader’s time in your blog, improve fluency and ranking.
• External links show the reader that you are leaning on reliable sites to produce your content and help in understanding the matter on the part of search engines.

Design of the Page

The design of the page is another point that must be taken into account to benefit the user experience. Choose carefully the source that will be used and the size of it, thus ensuring that the reading is pleasant.

A clean design that is not visually contaminated is also an essential requirement to ensure that the reader has a good experience and understands what to do to access the different categories of the pages in your blog.

A Blog That Suits

In addition to analysing the time your blog takes to load, you should see how it collaborates with the user in your browsing. The search engines like Google will verify if your blog adapts.

But, what does adaptation mean?

Currently, the feature of adaptation is one of the most important and that will make the differentiation in the performance of your blog since the vast majority of users access the internet through smartphones.

So that your content is perfect and that your user manages to enter find out if your blog is optimised and if it is automatically adapted for visits made from computers, tablets, and smartphones.

Attracting Audience

Just as it is crucial to have an optimised site for search engine robots, there is no point in presenting strategies if the content produced does not make sense to your audience.

Relevant Content

You have a defined audience and an objective to be reached with content marketing, right? Therefore, to reach your audience and reach the goal, it is imperative to invest in the production of content that is quality, educational, productive, and mainly, relevant to your reader. The more qualified this material is, the higher the chances of becoming a reference for your target audience in your area of expertise and improving your search engine ranking.

Different Materials

Do not be afraid to invest in the publications of the different media in your blog. In addition to texts, also bet on the production of videos, infographics, images, podcasts and other media that you think is within the interest of your audience. So, probably, this will spend more time on the page.

Long Texts

A long and well-developed content has more significant opportunities to position itself in the first pages of the search engines. Do not forget to use the keywords, the way we teach you in this publication.

Scan Ability

Before publishing any material, check if reading this is nice for your reader. In this check, it must be considered that:

• Your publication has at least 3 intertitles.
• Insert, when necessary, bullet points and bold words.
• The paragraphs are short (maximum of 5 lines), objective and well written.

All this will help to visualise your page, the public understands what the text will be treated and, in case you have to interrupt the reading for some reason, to identify where it had stopped.

These are the main topics that you should check in your website/blog content to ensure that your publications are being optimised by the different search engines. Just follow the above checklist by Word-O-Wings to improve the performance of your site.